Changing Your Brand Color: No More Golden Arches?
–Susan Perera, Attorney Last year I had a running discussion on color trademarks. I blogged about the issues surrounding the protection of a color as a non-traditional trademark, the impact of...
View ArticleThis Little Piggy Went to the Trademark Office…
When was the last time you thought about pigs? What do you think when you hear the word “pigs?” Or an OINK OINK noise? Or what about the angelic and oh-so-American, “SOOOOOOOOOEEEEEEEEYY!”? Well, the...
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Forget the 6s, is the iPhone 3d coming soon?
When the iPhone 6s was announced, the 3D touch was a heavily touted feature. The touch screen can now sense how hard you’re pushing. Functionally, it’s a great improvement that gives users new ways to...
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Cheerios Registration Refused for Yellow Color Mark
For the past couple years, General Mills has battled to register a yellow color mark in connection with its Cheerios® breakfast cereal. More specifically, back in 2015, General Mills applied to...
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